＜Tobe-yaki Tourist Center En no Sato＞A tourist facility where you can see, touch and learn about the world of Tobe ware.｜Matsuyama,DogoFor recommended sightseeing and leisure spots inTabiiro

A tourist facility where you can see, touch and learn about the world of Tobe ware.

Tobeyaki is known for its warm white porcelain and indigo dyeing. At the Tobeyaki Tourist Center Hono no Sato, you can fully experience the charm of Tobeyaki, a traditional Japanese craft, and the techniques that have been passed down for about 400 years. The highlight is the tour corner where you can see up close the entire manufacturing process, where each item is hand-finished by the skilled craftsmen of the pottery "Senzan-gama". It is also fully equipped with facilities such as an experience corner where everyone from children to adults can feel like being a potter, and an exhibition and sales corner with works from all the potteries in Tobe Town. Why not visit the profound world of Tobe ware to make memories of your trip?

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Experience the Feeling of Being a Potter with a Painting Experience

The "Painting Experience", where you can easily enjoy the feeling of being a potter, is popular with a wide range of generations, from children to adults. Choose your favorite pottery from a variety of unglazed pottery, draw original pictures and letters, and create your very own Tobe ware pottery, one of a kind in the world.

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A Hands-On and Potter's Wheel Experience That You Can Take Your Time With

You can also experience "hand-making", where you can enjoy making clay by stretching and rolling it with your own imagination, and "Rokuro" (reservation required), where you place clay on a potter's wheel and rotate it to shape it into a bowl. Let's experience the charm of Tobe ware while getting familiar with the soil.

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Tour Course Where You Can Experience 400 Years of Techniques

The museum also has a "tour corner" where you can see the entire manufacturing process, where each piece is finished by hand by the craftsmen of the pottery "Senzangama". We want you to experience up close the charm of Tobe ware, known for its beautiful white porcelain, and the craftsmanship that continues to be passed down from generation to generation.

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Tobe ware, a traditional craft of the country Feel free to visit, experience and enjoy

A tourist facility where you can learn about the world of Tobe ware, the country's traditional craft, from every angle. Experience the techniques passed down for about 400 years through pottery experiences, factory tours, and more.

Special information

Painting ExperienceEnjoy the feeling of being a potter

The "Painting Experience", where you can easily enjoy the feeling of being a potter, is popular with a wide range of generations, from children to adults. Choose your favorite pottery from a variety of unglazed pottery, draw original pictures and letters, and create your very own Tobe ware pottery, one of a kind in the world.
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You can take your timeHand-pounding and potter's wheel experience

You can also experience "hand-making," where you can enjoy making clay by stretching and rolling it with your own imagination, and "Later's Wheel" (reservation required), where you place clay on a potter's wheel and rotate it to shape it into a bowl. Let's experience the charm of Tobe ware while getting familiar with the soil.
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Experience 400 years of techniquesTour course

The museum also has a "tour corner" where you can see the entire manufacturing process, where each piece is finished by hand by the craftsmen of the pottery "Senzangama". We want you to experience up close the charm of Tobe ware, known for its beautiful white porcelain, and the craftsmanship that continues to be passed down from generation to generation.
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Enjoy with Tobe ware bowls"Country Cafe Jutaro"

"Inaka Café Jutaro," which is attached to the facility, is a cafe where all the tableware used in the store is made by local Tobe ware artists. After the tour and experience, enjoy tea or lunch while experiencing the feeling of using Tobe ware.
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A variety of Tobe ware lined upExhibition sales corner

Works from all Tobe ware potteries, including Senzan-gama, are on display and for sale. Shipping is also possible, so you can get simple and warm Tobe ware for everyday use, such as coffee cups, tea cups, tea bowls, and plates, as a memento of your trip to Ehime.
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Tobe-yaki Tourist Center En no Sato

Address: 359 Senzoku, Tobe Town, Iyo County, Ehime
Access: [Train] About 13 minutes by car from Matsuyama Expressway Matsuyama IC [Car] Approximately 30 minutes by car from JR Yosan Line Matsuyama Station
Official Website: https://www.tobeyaki.co.jp/
TEL: +81-89-962-2070Please inform the staff that you found us through "Tabiiro".
Business hours: 8:30 A.M. to 6:00 P.M.
Regular Holiday: December 31st
Fee: [Painting experience] From 500 yen

[Later's wheel experience] 2,500 yen

*Amounts on the page include tax.
Parking: 65 regular cars, 3 large cars